Riceberry is a registered rice variety from Thailand, a cross-breed of Jao Hom Nin (JHN), a local non-glutinous purple rice and Khoa Dawk Mali 105 (hom mali rice). It is a deep purple whole grain rice with softness and a palatable aftertaste. Riceberry has been a popular brown rice due to its health promoting properties. Inducing people to consume more brown rice could help ameliorate food-related chronic diseases like diabetes, heart disease, high blood cholesterol, obesity, and cancers.